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Writer's pictureMuskan Santwani

Dissonance- Your ultimate guide

Do you know what is cognitive dissonance? It is that internal clash of conflicting thoughts—like having a heated debate between your better angel and mischievous imp. You know, that little mental gymnastics routine where you're torn between hitting the snooze button for the fifth time and that nagging voice telling you to seize the day. Surprisingly, this inner turmoil isn't just mental chaos; it’s a secret ally in your quest for making better choices. Let's explore how embracing cognitive dissonance can be your unexpected life guru, keeping you on the straight and narrow! Come, let’s see how.


But before that, let me tell you a little about this interesting psychological concept. Cognitive dissonance, a cornerstone of social psychology, offers a fascinating peek into the complexities of human decision-making. Proposed by Leon Festinger in the late 1950s, this theory posits that when individuals hold conflicting beliefs, attitudes, or behaviors, they experience a discomfort—akin to an internal alarm bell. Festinger emphasized that this discomfort is so profound that individuals are motivated to reduce it by aligning their beliefs or actions, seeking consistency within their internal landscape. It’s this discomfort that fuels a propels individuals towards actions that reconcile the conflicting thoughts or beliefs.


Okay, if you found this explanation boring trying this, think of cognitive dissonance as your personal cognitive alarm system. It kicks in when your actions and beliefs clash. Say, for instance, you're all about staying fit and going to the gym, but that extra slice of cake is calling your name. Enter cognitive dissonance! It’s that inner voice whispering, "Remember your goals!". Thinks of it as a battle between should and wants.


So, why the sudden fascination with cognitive dissonance, you might wonder? Well, let's delve into my recent dilemma. Ah, Black Friday Sale—the siren call of discounts and deals, tempting even the most frugal of souls. I found myself in a tug-of-war between splurging on that enticing sale for my wardrobe makeover and a nudge from my responsible side, reminding me that my parents' upcoming anniversary deserves something special too. Enter cognitive dissonance, the unsung hero in this tango between self-indulgence and heartfelt generosity.


Believe it or not, that uncomfortable feeling of cognitive dissonance isn’t all bad—it's the itch that fuels self-improvement. That itch? It's your subconscious nudging you to align your actions with your beliefs. It's what nudges you toward healthier habits, better decision-making, and staying true to your values.


Embrace the dissonance! It's your backstage pass to personal growth. Use it as your compass—when faced with a choice, listen closely to that internal tug-of-war. It’s steering you toward the path aligned with your aspirations. That discomfort? It’s your guide, telling you that there’s a better, more authentic route to take. In life’s complex labyrinth, cognitive dissonance acts as your GPS. It nudges you away from choices that don’t align with your principles, guiding you through the maze of life's temptations and pitfalls. It's not always an easy journey, but hey, the path to self-improvement rarely is.


So, next time you're eyeing that questionable decision, pause and listen to that internal discord. Embrace the dissonance! It might just be steering you toward becoming the best version of yourself—one choice at a time.


-Muskan Santwani

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1 Comment


Siddhida Kabara
Siddhida Kabara
Dec 01, 2023

Loved this..Using cognitive dissonance as a steering wheel to understand what we want 😁 best!

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